Yventually's BTS entry is back~~~ *throws confetti*
So thrilled to be back blogging about this collection here. As you guys must have seen from the preview album of our FB page, our theme this launch is Origami! Inspired by some fashion spread i saw online, i started conceptualizing the whole idea wayyyy before i even told my model about it.
Initially, this idea seems great - having Elaine pose next to life-size origami with our latest bag design. It all seems perfect, especially the unpredictable weather these days did make outdoor photography tougher than it already is. Then, i started buying mahjong paper to try out the different shapes i wanted to achieve and immediately, this shoot was coined "Mission Impossible" T.T
Not only was it hard to find paper hard enough to stand on its own, it also seems impossible to find paper BIG enough to complement Elaine's frame =( My brother was even more convinced if i do it with miniature-sized origami, my photoshop skills will not be enough to make the pictures look convincing. I was THAT close to changing the theme entirely but the day before the shoot, i told myself "oh heck, let's just do this tomorrow and if it doesn't work, i'll do another shoot."
With that "i don't care because i will make it work, somehow" mindset, Elaine and i entered the photo studio with (some) optimism. haha. A huge thank you to Vilvian from La Novella studio for helping me with synchronizing the lighting for my origami and model shoot so that my post-editing process can be made simplified =)
We started off by taking pictures of the origami i folded! Yes, these are your normal-sized origami made from your regular A4 paper!
Then, it was Elaine's turn to work her magic! Poor her had to imagine the origami beside her according to my verbal guidance and therefore, you end up with pictures of her staring into blank space, looking ridiculous with her funny poses. haha.
A possible thought in Elaine's mind at the moment "Oh, i'm looking at.....something. And I'm going to smile at that.....something"
LOL
And...i know you have seen the end products but i have to show you guys again!! haha
Not the best presentation (dear photoshop experts and professional photogs out there, please have some mercy on me >.<) but i think the campaign still came out quite ok? Do give us a holler if you like this concept? =)
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As for the design of this Taylor satchel, i was determined to bring in a more practical bag design this Fall since party crossbody bags will probably dominate the handbag market with the upcoming festive season so i wanted to be a little different.
Besides, a classic satchel design like Taylor will remain stylish throughout all seasons which makes this bag a good investment if you are looking for a durable work/school bag that will last you till Spring Summer next year ;)
If the color "Egyptian Blue" sounds familiar, that's because the Becks messenger bag is made of the exact same material/shade!! For those who owned a Becks bag will know the shade of this blue is not overly "loud" which allows easy matching with most outfits you don on a daily basis =)
Oh oh, the front zip pocket is FUNCTIONAL! It makes a wonderful compartment to store your lipstick/lipbalm or some basic necessities like keys as it makes retrieving these stuff easily accessible.
My favorite part about this satchel? While it might look a little formal when carried on the shoulders/arms (which explains the semi-formal outfits i had Elaine wear), it becomes a casual weekend bag when slinged because of its slouchy laid-back look!!
For the most accurate depiction of the colors of the bags in real life, please do refer to the color chart below:
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For me, i kept Taylor satchel in Black! Going for a "darker" look this Fall (time to dress up in faux leather all day long without getting weird stares? Yes pls!!) so a black Taylor will be able to complement most of my looks these days.
However, if your skin tone is on the fairer side, i would recommend the Nude shade instead! Egyptian blue will be suitable for both skin tones in my opinion and like i have mentioned earlier on, it is not too "attention-seeking" as the grainy leatherette material will down-play the color in real life, making it more versatile for everyday use.
We are also launching a few party-perfect clutches for Collection 109!
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Last but not least, this collection will always hold a special place in my heart because not only are we launching gorgeous bags for you guys out there, we are also hoping to do our part for charity while doing so. Every day i kept reading the sad stories about the victims of Typhoon Yolanda on the news and it made me feel like i had to do something which is how this "Shop for a Cause" idea came about. I know S$2 a bag is not going to accumulate to a huge amount but i strongly believe every cent helps, one way or another =)
And there we have it - a lengthy BTS post after the short hiatus. hehe.
See you at our launch on Wed (20 Nov) at 2pm at www.yventually.com then?
Until next time~
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